Microsoft is getting this technology through the acquisition of aQuantive in 2007. Well, if this technology shift into the hands of Facebook, the social networking giant can display ads on other websites.
Obviously, this will help Facebook expand its advertising business, beyond its own web site. This information is reported by IT Pro and quoted VIEWWIT NEWS, Wednesday (12/12/2012).
The value of the acquisition is still unclear. However, Business Insider estimates that the value is in the range of USD 30 million. These estimates are based on the highest price ever achieved Microsoft when releasing its other technologies, Atlas.
Both Facebook and Microsoft declined to comment. Even so, there is no detailed information on this report.